Magazine Display Advertising
Display advertising is accepted for the organization's full color printed
magazine.
Ad Submission and Contract
Submit an ad
Display advertising rates
All prices shown
are per issue.
| 4-COLOR ADS |
1 ISSUE |
2-3 ISSUES |
4 ISSUES |
| Page |
$1,800 |
$1,656 |
$1,548 |
| Full Page |
$990 |
$911 |
$851 |
| 1/2 Page Horizontal Spread |
$990 |
$911 |
$851 |
| 1/2 Page Horizontal |
$635 |
$584 |
$546 |
| 1/3 Page Vertical |
$490 |
$451 |
$421 |
| 1/4 Page Square |
$410 |
$377 |
$353 |
| Gear Brief |
$400 |
$368 |
$344 |
| 1/6 Page Vertical |
$300 |
$276 |
$258 |
| Marketplace Vertical |
$150 |
$138 |
$129 |
| SPECIAL PLACEMENT ADS |
1 ISSUE |
2-3 ISSUES |
4 ISSUES |
| Back Cover |
n/a |
n/a |
$1,000 |
| Inside Front Cover |
n/a |
n/a |
$950 |
| Inside Back Cover |
n/a |
n/a |
$950 |
| Table of Contents |
n/a |
n/a |
$950 |
PASA-certified schools receive a 25% discount on display advertisements
in the magazine promoting their instructional (not equipment) offerings.
Display advertising sizes
Full page ad template
Mechanical requirements
Page Width: 3 columns
Press Type: Heat-set web
Trimmed Size: 8-3/8" x 10-7/8"
Binding: Saddle Stitch
Screen: 150 line
Display advertising dimensions (in inches) at 300DPI
For bleeds, add 1/4" to ALL FOUR EDGES of 1/3 ads and
larger.
Set all important text and graphics a minimum of 1/4" within the trimmed
size to prevent any accidental trimming of ad content.
| ADVERTISEMENT SIZE |
DIMENSIONS |
| Double Page |
16-3/4 x 10-7/8 |
| Full Page |
8-3/8 x 10-7/8 |
| 1/2 Page Horizontal Spread |
16-3/4 x 5-1/4 |
| 1/2 Page Horizontal |
8-3/8 x 5-1/4 |
| 1/3 Page Vertical |
3 x 10-7/8 |
| 1/4 Page Square |
4-5/8 x 4-5/8 |
| Gear Brief |
*Varies based on content – Roughly the same as the 1/4 page square |
| 1/6 Page Vertical |
2-1/4 x 4-5/8 |
| Marketplace Vertical |
2 x 3 |
*Gear Briefs note: Gear briefs may contain an image and a description of
a new product or product update. Briefs should only mention one product
and descriptions are limited to 150 words.
Advertising deadlines
| ISSUE |
INSERTION ORDER DUE |
MATERIAL DUE |
| Winter (Jan, Feb, Mar) |
Nov 1 |
Nov 14 |
| Spring (Apr, May, Jun) |
Feb 1 |
Feb 14 |
| Summer (Jul, Aug, Sep) |
May 1 |
May 14 |
| Fall (Oct, Nov, Dec) |
Aug 1 |
Aug 14 |
For questions about this information or to submit changes to an existing
ad contact [email protected]